alingtonsky
Forumer storico
Rule No. 3
Look for companies whose customers have the cash or credit to keep buying.
In a recession, customers -- individual or corporate -- stop spending because they don't have the cash, because they don't have the credit to raise the cash and/or because they're afraid of what the future might bring. Companies can't do much about it if their customers fall into the fear group. Fear clamping down on consumers' wallets is, after all, one of the reasons we're likely to have a recession in 2008-09 to begin with.
But as an investor, you want to make sure any growth company you own has customers flush with cash or with hefty lines of credit. If you want to see what happens when customers can't borrow, just look at how auto sales have plunged as Ford (F, news, msgs), General Motors (GM, news, msgs) and other car companies have cut back on their leasing programs.
Ideally, you want to own shares in a growth company such as Middleby (MIDD, news, msgs). In October, the company announced that Yum Brands' (YUM, news, msgs) KFC chain had successfully tested Middleby's new oven. Middleby's Blodgett Hydrovection oven is the key to a new KFC product line that will include new signage at KFC stores ("Now Grilling!"), a redesign of the company's iconic bucket and a whole new direction for the chicken empire that has never been a bastion of healthful eating.
Whether Kentucky Grilled Chicken provides the turnaround in KFC performance that Yum Brands is looking for, or turns out to be a marketing disaster of New Coke proportions, the news couldn't come at a better time for Middleby. Wall Street analysts estimate the rollout of the ovens across the chain over the next seven to eight months will bring in about $700 million in business for Middleby.
And, best of all in the current market, Yum Brands itself is buying the ovens. That means Middleby doesn't have to worry about the franchisers who own a good chunk of KFC's 5,200 U.S. locations deciding they can't come up with the cash in the current economy.
Customers with deep pockets. Yum.
In my Oct. 6 column, "Everything's changed now -- for the worse," I laid out a goal of having 40% in cash and then dividing the other 60% of the portfolio evenly among dirt-cheap natural-resources stocks (see my Oct. 17 column "Be ready for the commodity comeback"), cheap growth stocks and income stocks.
Current Jubak's Picks Deere (DE, news, msgs), Gilead Sciences (GILD, news, msgs), Gorman-Rupp (GRC, news, msgs), Itron (ITRI, news, msgs), Maxwell Technologies (MXWL, news, msgs) and Middleby fit the bill.
Adding Nucor if the price was right would fill out that part of the portfolio. Apple doesn't make the cut, and neither does Nokia (NOK, news, msgs). In hindsight, buying them was a big mistake caused by a serious underestimation of the force of a consumer-led recession. I will sell them when I get the chance -- into a rally, should we get one that lasts more than a day or so.
http://articles.moneycentral.msn.co...l/cheap-stocks-theyre-an-illusion.aspx?page=2
Look for companies whose customers have the cash or credit to keep buying.
In a recession, customers -- individual or corporate -- stop spending because they don't have the cash, because they don't have the credit to raise the cash and/or because they're afraid of what the future might bring. Companies can't do much about it if their customers fall into the fear group. Fear clamping down on consumers' wallets is, after all, one of the reasons we're likely to have a recession in 2008-09 to begin with.
But as an investor, you want to make sure any growth company you own has customers flush with cash or with hefty lines of credit. If you want to see what happens when customers can't borrow, just look at how auto sales have plunged as Ford (F, news, msgs), General Motors (GM, news, msgs) and other car companies have cut back on their leasing programs.
Ideally, you want to own shares in a growth company such as Middleby (MIDD, news, msgs). In October, the company announced that Yum Brands' (YUM, news, msgs) KFC chain had successfully tested Middleby's new oven. Middleby's Blodgett Hydrovection oven is the key to a new KFC product line that will include new signage at KFC stores ("Now Grilling!"), a redesign of the company's iconic bucket and a whole new direction for the chicken empire that has never been a bastion of healthful eating.
Whether Kentucky Grilled Chicken provides the turnaround in KFC performance that Yum Brands is looking for, or turns out to be a marketing disaster of New Coke proportions, the news couldn't come at a better time for Middleby. Wall Street analysts estimate the rollout of the ovens across the chain over the next seven to eight months will bring in about $700 million in business for Middleby.
And, best of all in the current market, Yum Brands itself is buying the ovens. That means Middleby doesn't have to worry about the franchisers who own a good chunk of KFC's 5,200 U.S. locations deciding they can't come up with the cash in the current economy.
Customers with deep pockets. Yum.
In my Oct. 6 column, "Everything's changed now -- for the worse," I laid out a goal of having 40% in cash and then dividing the other 60% of the portfolio evenly among dirt-cheap natural-resources stocks (see my Oct. 17 column "Be ready for the commodity comeback"), cheap growth stocks and income stocks.
Current Jubak's Picks Deere (DE, news, msgs), Gilead Sciences (GILD, news, msgs), Gorman-Rupp (GRC, news, msgs), Itron (ITRI, news, msgs), Maxwell Technologies (MXWL, news, msgs) and Middleby fit the bill.
Adding Nucor if the price was right would fill out that part of the portfolio. Apple doesn't make the cut, and neither does Nokia (NOK, news, msgs). In hindsight, buying them was a big mistake caused by a serious underestimation of the force of a consumer-led recession. I will sell them when I get the chance -- into a rally, should we get one that lasts more than a day or so.
http://articles.moneycentral.msn.co...l/cheap-stocks-theyre-an-illusion.aspx?page=2