In questi giorni sono arrivate le trimestrali di alcune importanti breweries... il tratto comune, se si guarda al forecast per il 2010, è che i volumi consumati si prevedono ancora in calo e le case sono intente ad attuare una nuova serie di tagli ai costi per tenere stabili gli utili nonostante il calo del fatturato, visto peraltro che la situazione attuale non consente di operare sulla leva dei prezzi, specie nei mercati USA ed Europeo, se non in misura marginale e selettiva.
Gli incrementi dei prezzi da praticare sono previsti infatti inferiori rispetto a quanto fatto nel 2009, in cui invece la risalita dei prezzi aveva consentito di elevare il livello degli utili nonostante il calo dei volumi.
Heineken e Carlsberg non hanno tuttavia indicato target precisi per la riduzione dei costi nel biennio a venire. Un analista sentito dal DJN stima possa trattarsi di circa 200 mln euro per entrambe le società, da conseguire entro il 2010-11 per Carlsberg, già nel 2010 per Heineken.
- FEBRUARY 23, 2010, 10:57 A.M. ET
Heineken, Carlsberg To Cut Costs To Maintain Profits In 2010
By Anna Marij van der Meulen
Of DOW JONES NEWSWIRES
AMSTERDAM (Dow Jones)--World brewers will continue to cut costs this year in a bid to maintain profits, with Carlsberg A/S (CARL-A.KO) and Heineken NV (HEIA.AE) Tuesday both predicting further declines in beer volumes.
Heineken, the world's third largest brewer by revenue, said "the global economic environment will continue to lead to lower beer consumption, particulary in the U.S. and Europe, and that price increases in 2010 will be below levels of 2009."
Carlsberg, the maker of Tuborg, Carlsberg and Kronenbourg, in a similar vein, expects a slight decline in Northern and Western Europe and a low double digit decline in the Russian market.
Despite a volume decline, both brewers managed to increase their full year profit, as they managed to offset lower sales with higher prices. The companies also made savings thanks to respective cost-cutting programs, which analysts say will likely boost profitability in 2010.
ING Commercial Banking analyst Gerard Rijk said he estimates Carlsberg can save DKK1.3 billion ($238 million) in the period 2010-2011, while Heineken can save EUR200 million in 2010.
Heineken did not want to specify a cost savings target for 2010 and refrained from an outlook, but said it will continue to deliver significant savings under its cost management program, which runs from 2009 to 2011. Carlsberg, meanwhile, said it expects net profit growth of more than 20% in 2010 and said it will continue with operational and efficiency improvements.
The brewers also gained from synergies after teaming up to buy Scottish and Newcastle for a total of EUR10.34 billion in 2008, whereby the Russian and Eastern European activities went to Carlsberg and Heineken took control of operations in the U.K., Ireland, Portugal, Finland, Belgium, the U.S. and India.
Anheuser-Busch InBev NV (BUD, ABI.BT), also said earlier this month it will restructure its sales and marketing departments at its U.S. unit, continuing an efficiency drive that has led the world's biggest brewer by sales to shed more than 1,400 of its U.S. employees since InBev NV acquired Anheuser-Busch Cos. in 2008.
Russian beer consumption has increased rapidly in the past few years but the economic downturn, there as elsewhere, has hit consumer spending and sent beer volumes lower. Starting New Year's Day, Russian beer taxes tripled. Carlsberg expects earnings in the first half of 2010 to be affected by the duty increase, leading to a low double digit decline in the Russian beer market in 2010, but then to recover in the second half of the year as customers get used to the higher prices.
These comments were echoed by Heineken. However, Heineken's exposure to Russia is limited so the impact on profit is "negligible," Heineken's Chief Financial Officer Renee Hooft Graafland said.
Carlsberg said it expects markets in Asia to grow, but this accounted only for 7% of operating profit in 2009.
Heineken's presence in mature markets such as Western Europe and the U.S. is also significant, but it will decrease this exposure after it finalizes the acquisition of Fomento Economico Mexicano SAB de CV (FMX), or Femsa, in the second quarter of this year.
Heineken Chief Executive Jean Francois van Boxmeer said in early January the percentage of Heineken's earnings before interest and taxes, or EBIT, from emerging markets will rise to 40% from 32% after the deal.
When asked if the soccer World Cup, which will be held in South Africa this summer, will boost earnings for Heineken, Hooft Graafland replied that this very much depends on which team does well. "If the Dutch or the English do well in the tournament, this would definitely help our sales," he added.
Heineken's net profit rose to EUR1.02 billion from EUR209 million in 2008, when earnings were hit by EUR757 million financing costs related to the acquisition of Scottish & Newcastle in 2008. Volumes for 2009 were down 5.4%, with the greatest decline in Central and Eastern Europe, particularly in Russia and Poland, resulting in a 2.7% increase in full year sales of EUR14.7 billion.
Carlsberg posted a net profit of DKK383 million for the three months to Dec. 31, up from DKK111 million a year earlier when the company was also hit by charges relating to the acquisition of Scottish & Newcastle. Carlsberg's fourth-quarter sales fell 6% to DKK13.62 billion from DKK14.52 billion.