eterna Mode Holding GmbH plans SME loan to the Stuttgart Stock Exchange
Eterna Mode Holding GmbH, traditional and innovative shirting manufacturer with one of the leading shirt brands in Germany's plans to create the emission of an SME loan. The goal is the inclusion of an estimated EUR 35 million on the SME segment, "Bondm" the Stuttgart Stock Exchange. With the proceeds from the issue will increase the number eterna own retail stores, expand its online business and enter new markets. In addition to parts of the offering will be used to refinance. The exact issue size, the emission period and the coupon of the bond will be determined later in the process and published. eterna is already since 1863 for highest product quality and wearing comfort and care. In 2011 produced about 3.5 million eterna shirts and blouses 600,000. In the core business shirts, the proportion was the relevant market volume in Germany is about 11%. This makes eterna the leading shirt manufacturers in Germany. Already, the company has 43 own eterna stores and 9 franchise stores in Germany, Switzerland and Austria. Moreover eterna supplies worldwide about 5,000 authorized partners in 44 countries. In recent years, the fashion company with its headquarters in Passau, a dynamic business growth. From 2009 to 2011, revenues increased annually by 3.5%, reaching EUR 96.5 million in fiscal year 2011 set a new record. It eterna earnings before interest, taxes, depreciation and amortization (EBITDA) of EUR 14.0 million, and the EBITDA margin of 14.5% is significantly higher than comparable industry figures. At the same time the broad customer base and the high number of re-buyers are the basis for sustained positive cash flows. eterna - perfection feel feel perfection - that is the creed by which traded at eterna is and the top quality of the shirts and blouses expressed. In the purely European packaging of shirts and blouses only high quality materials are used, such as fine cotton fabrics from Swiss weaving. Already since 2000, has been certified as the world's first eterna shirts and blouse manufacturer has been awarded Oeko Tex Standard 100 Plus, ensuring sustainability in the entire supply chain and product portfolio. Therefore, the products tested for harmful substances throughout and all involved in its production companies and suppliers produce socially and environmentally responsible manner. To the excellent market position in the future to further expand, expand eterna purchasing new products continuously and offers three different degrees fitted shape guides the matching shirt for different target groups. With the world-exclusive innovation "Dynamic Cotton" has since 2011 at eterna shirts made ***8203;***8203;of pure cotton, which, thanks to a unique weaving technique without the addition of synthetic fibers 15% elasticity. The result of all this is for every customer and every customer feel: feel perfection. 's vision: The most coveted shirt brand in Europe "Our goal is, in the long term to be the most sought-shirt brand in Europe with the planned bond, we want to come closer to this goal and our business strategy successfully. "promote, Peter Rentsch, managing partner of eterna Mode Holding GmbH explains this looks besides the additional strengthening of the brand eterna before further expansion of sales channels. "We already have a large customer base and a high number of return buyers for the further expansion of business operations, we have identified three approaches:. Firstly, we want to strengthen by increasing the number of our own eterna stores retail business in addition, we can means. individual counseling by trained personnel communicate our product advantages ideal and win new customer groups. As a second lever we want to intensify the high-margin online business and our customers make shopping even more convenient. addition, we see growth potential in the growing internationalization of our business and the development of additional markets outside Germany, "says Peter Rentsch forward strategy "