Intanto il mercato USA continua ad avere un andamento declinante e i produttori nipponici fanno un po' peggio degli americani, con il calo del prezzo della benzina che aiuta a indirizzare gli acquisti verso veicoli a minor efficienza energetica, quali quelli dei produttori USA (che peraltro fanno storicamente più sconto dei nipponici... anche questo probabilmente aiuta).
Toyota Leads Asia Automakers’ U.S. Market-Share Dip (Update2)
June 3 (Bloomberg) --
Toyota Motor Corp. and
Honda Motor Co. posted sales declines of more than 40 percent in May from a year earlier, when they were aided by rising fuel prices, as Asian automakers lost U.S. market share for the first time in 2009.
U.S. sales for Toyota, the world’s largest carmaker, fell 41 percent and Tokyo-based Honda’s dropped 42 percent. The combined decline for Japanese and South Korean companies was 37 percent, surpassing U.S.-based competitors’ 32 percent drop.
“GM, Ford and Chrysler were so depressed last year because of fuel prices, and the Asian makes hadn’t dropped off as much at this point in the year,” said
Jim Hall, an analyst at 2953 Analytics in Birmingham, Michigan.
The industry’s 34 percent sales decline last month was slightly better than analysts expected in a month in which Chrysler LLC operated in court protection after its April 30 bankruptcy, GM counted down to yesterday’s Chapter 11 filing and the Conference Board’s consumer sentiment index jumped by the most in six years, buoying demand.
Market share for Asian automakers slid to 45.6 percent in May, down 2.5 percentage points from a year earlier, according to Autodata Corp. of Woodcliff Lake, New Jersey. It was their first drop since September 2008.
Gas Prices
“Last May was the point where we saw the biggest increase in gas prices in a single month,”
Jesse Toprak, director of industry analysis for auto-research firm Edmunds.com in Santa Monica, California, said in a conference call. “That resulted in the best sales of compact cars.”
U.S. retail gasoline prices averaged $2.53 a gallon yesterday, down from $3.98 a year earlier, according to AAA’s
Daily Fuel Gauge Report.
Toyota sold 152,583 cars and light trucks last month, a decline from 257,406 a year earlier. While the Toyota City, Japan-based company fell behind
Ford Motor Co. in sales volume for the month, Toyota is anticipating improvement in the months ahead led by the new Prius hybrid.
“We are beginning to see a turnaround,”
Bob Carter, U.S. vice president of Toyota sales, said on a conference call yesterday. “May was the best-selling month for us this year.”
U.S. sales of the third-generation Prius began this week, and Carter said dealers will have “good” supply this month.
Toyota fell 0.5 percent to 3,830 yen at the close of trading in Tokyo.
Toyota’s Production
Additionally, Toyota is adding back about 65,000 units of vehicle production at North American plants to meet improved demand, Carter said. Output increases this quarter include Camry and Corolla cars, RAV4 sport-utility vehicles and Tundra and Tacoma pickup trucks, he said.
Bayerische Motoren Werke AG’s BMW brand outsold Toyota’s Lexus division for a third straight month in May, challenging the Japanese maker’s nine-year reign as the top seller of luxury vehicles in the U.S.
Toyota’s market share was 16.5 percent last month, down from 18.4 percent a year earlier, according to Autodata.
Honda, fourth in U.S. sales this year, sold 98,344 vehicles, a drop from 167,997 in May 2008. Sales of the company’s Insight hybrid, added in late March, jumped to 2,780 units, the only increase as all other Honda and Acura models dropped.
Honda’s market share fell 1.4 percentage points to 10.6 percent, according to Autodata. The stock rose 2 percent to 2,875 yen.
Nissan
Nissan Motor Co., Japan’s third-largest carmaker, sold 67,489 vehicles, a 33 percent decline. The addition of the Cube wagon last month and higher sales of Rogue SUVs and Maxima sedans moderated declines for most other Nissan and Infiniti models,
Al Castignetti, the Tokyo-based company’s U.S. vice president, said in an interview.
While Nissan sales remained down, dealerships handled more customers than a month earlier, he said.
“It was the best retail sales month for us since August 2008 on a volume basis,” Castignetti said. Nissan’s market share improved 0.1 point to 7.3 percent.
Hyundai Motor Co., South Korea’s largest automaker, sold 36,937 vehicles, a 20 percent drop. Market share for the Seoul- based company was 4 percent last month, an increase from 3.3 percent a year earlier, according to Autodata.
Kia Motors Corp., controlled by Hyundai, said its sales fell 16 percent to 26,060.
Japan’s
Mazda Motor Corp. reported a 40 percent sales drop, and Fuji Heavy Industries Ltd.’s Subaru, a Toyota affiliate, had a 5 percent decline.
Mitsubishi Motors Corp.’s sales dropped 58 percent and
Suzuki Motor Corp.’s fell 75 percent.
Reduced Incentives
Automakers’ spending on incentives averaged $2,946 a vehicle, a 27 percent increase from a year earlier, according to Edmunds.com. That was down from the record of $3,165 in March.
Automakers got a tailwind last month with the increase in
consumer confidence as measured by the sentiment index of the New York-based Conference Board. Fewer Americans filed claims for unemployment benefits in the week ended May 23, according to Labor Department figures released May 28.
Still, the recession kept eroding U.S. payrolls, probably sending unemployment past 9 percent for the first time since 1983, according to a Bloomberg survey of 59 economists. The Labor Department reports the May jobless rate on June 5.
May had 26 selling days, one fewer than last year.