BASF Aims to Boost Asian Sales, Tapping China Demand
Una piccola traduzione per chi ha difficoltà con l' inglisc
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lol
Basf investirà in Cina ed in altre parti dell' Asia 2 mld euro prevedendo di raddoppiare le vendite entro il 2020
Dice che la regione Asia PAcifico è gia' ora il piu' grande mercato chemicals nel mondo e prevede che diventerà ancora piu' grande stante la domanda che diventerà ancora + elevata di grattacieli auto ... inoltre molte dei suoi clienti stanno rilocando le proprie industrie in zona per via dei bassi costi.
Nel 2008, la regione Asia-Pacifico ha contribuito al 15%, di € 9,3 miliardi, per le vendite totali di BASF di € 62.3 miliardi di euro. Circa il 45% delle vendite in Asia-Pacifico, è venuto dalla Cina.
L'espansione aggiungerà altri 5,000 persone entro il 2020, portandoli fino a 20.000. BASF ha detto che ha investito € 6,2 miliardi nel Cina negli ultimi 15 anni.
In un momento in cui la domanda di prodotti chimici sta crollando in mezzo alla crisi economica globale, BASF e altri stanno vedendo i primi segnali di ripresa nella regione. Dow Chemical Co. Chief Executive Andrew Liveris ha detto che il pacchetto di stimolo della Cina ha incrementato gli acquisti di materiali da costruzione e prodotti di consumo come l'elettronica, spingendo le vendite della società nel secondo trimestre.
Altre imprese chimiche si sono incentrate sulla crescita in Asia. Prodotturi chimici come la belga Solvay SA ha detto che investirà i € 4,5 milioni che ha tratto dalla vendita del suo business farmaceutico alla Abbott Laboratories in mercati in forte crescita come l'Asia.
All'inizio di questo mese, il costruttore di chimicals specialties tedesco Lanxess AG ha annunciato due acquisti nella regione: in India Gwalior Chemical Industries Ltd. per € 82.4 milioni di euro, incluso il debito, e Jiangsu polioli Chemical Co. in Cina (somma non rilvelata)
Insomma: se si sposta la chimica ... credetemi pochi dubbi sull' europa.
FRANKFURT -- BASF SE said Tuesday it will invest €2 billion ($2.9 billion) in China and other parts of Asia over the next four years in an effort to double sales there by 2020.
The Asia-Pacific region is already the largest chemicals market in the world but is expected to grow even bigger as demand for cars, skyscrapers and highways rises along with incomes. At the same time, chemical companies are finding that more of their customers are relocating their manufacturing operations to low-cost countries in the region.
BASF, the world's largest chemicals company, said it estimates the overall Asia-Pacific chemical market, excluding pharmaceuticals, has the potential to grow to €1.15 trillion by 2020 from €650 billion last year and account for nearly half of all chemical sales world-wide.
In 2008, the Asia-Pacific region contributed 15%, or €9.3 billion, to BASF's total sales of €62.3 billion. About 45% of Asia-Pacific sales came from China, the company said.
In the first half of 2009, the region accounted for 20% of overall sales, with nearly half coming from China. The company employed 13,700 people there as of the end of 2008.
Germany-based BASF strengthened its foothold in the region earlier this year with its €3.8 billion acquisition of Swiss chemicals maker Ciba AG, which already had 55 sites in 10 countries and 2,000 employees with regional sales of €1 billion.
Martin Brudermüller, a member of BASF's board of executive directors, said BASF won't be making any other big acquisitions in the region so that it can focus on the integration of Ciba.
BASF said about $1.4 billion of the company's new investment will go toward the expansion of its 50% integrated chemical-production joint venture in Nanjing, which was approved by the Chinese government in July. BASF is partners with Sinopec Corp. in the venture and has spent $2.9 billion on the plant, which opened in June 2005.
The expansion will add 5,000 to the regional work force by 2020, taking it up to 20,000. BASF said it has invested €6.2 billion in China over the past 15 years.
The company's strategy for the next decade will be to push farther inland into emerging provinces that are benefiting from new state development incentives. The company also plans to expand in untapped markets such as Vietnam. It says it is nearing its goal of generating 70% of regional sales from local production.
At a time when demand for chemicals is slumping amid the global economic downturn, BASF and others are seeing the first signs of recovery in the region. Dow Chemical Co. Chief Executive Andrew Liveris recently said China's stimulus package boosted purchases of building materials and consumer products such as electronics, pushing up the company's sales in the second quarter.
After scaling back overall production in response to the drop in demand, BASF is now at full capacity in China, while the rest of Asia is "crawling back," Mr. Brudermüller said Tuesday during a teleconference from Hong Kong.
The company's push in Asia makes sense, and it will outperform its European peers in the long run thanks to its ties in China, Heino Ruland, analyst at Ruland Research GmbH wrote in a note.
Other chemical companies are also focusing on growth in Asia. Belgian chemicals maker Solvay SA said it will invest the €4.5 billion it made from selling its pharmaceutical business to Abbott Laboratories in high-growth markets such as Asia.
Earlier this month, German specialty-chemicals maker Lanxess AG announced two purchases in the region: India's Gwalior Chemical Industries Ltd. for €82.4 million, including debt, and Jiangsu Polyols Chemical Co. in China for an undisclosed sum.
BASF has been more conservative than its peers in predicting a global turnaround. In July, the company cut its full-year outlook after second-quarter net profit fell 74% from a year earlier and said it expects no sustained improvement this year.