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Verizon (NYSE:VZ) is throwing its unlimited wireless subscribers a year of Disney Plus (NYSE:DIS) for free. Netflix (NASDAQ:NFLX) is down 2.5% premarket alongside the move; Disney is up 2.5% and Verizon is up 1%.
The new Disney streaming service is set for a Nov. 12 launch; a year of service prepaid comes at a discount, for $69.99. The service will cost $6.99 billed month by month.
Verizon is also offering the throw-in to new FiOS Home Internet and 5G Home Internet customers.
The news will provide a solid initial chunk of subscribers for Disney, which is starting a long-haul run to catch up to Netflix in critical mass.