Journal to portfolio afterlife

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From 1971 to the present day, McDonald’s is up almost 15% per year. Pepsi is up nearly 12% annually.
But some of them haven’t been so lucky. GE and IBM have both underperformed the market since the 1970s. Then you have companies like Polaroid or Sears that are no longer public companies.
Picking the winners is hard.

 

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